Denit the Copywriter
I see advertising as purpose-led creativity: solving problems - from business goals to making the world a better place - through clever solutions executed in entertaining ways.
When tackling briefs, I lean towards a strategy-focused approach, starting off by deep-diving into a sea of research to fish out golden truth nuggets, which I then melt, mould, polish and (hopefully) sell.
Denit the Person
When I was born, my father bestowed two things upon me: an odd name and ADHD. It made for a slightly confusing start to life but resulted in a wacky and wonderful journey, fuelled by insatiable curiosity and an inability to stand still.
When I'm at home, I spend most of my time serving my live-in feline overlord, a sassy senior cat called Tequila, binge-reading or binge-watching and, occasionally, meandering through the weird side of the internet (I'm looking at you, Reddit) to keep up-to-date with the latest conspiracy theories.
I also enjoy having moral philosophy debates with myself, practicing my repertoire of dad jokes on unsuspecting victims and, when not stuck in a global pandemic, raving, travelling solo, and collecting life stories from people across all walks of life.
