Life Refocused

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2020 made us rethink what’s important in our lives. With newfound clarity, we were ready to get back out in the world, placing focus on the things that matter most.

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The idea focuses on capturing and celebrating newfound perspective, driven by the huge changes the pandemic caused.

 

To bring this idea to life, we worked with Discovery and award-winning photographer Tran Tuan Viet, documenting him as he captured the resilient beauty of his home country, Vietnam, using the Samsung Galaxy S21.

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Agency: Digitas     Client: Samsung