Here are some things you should know if we ever work together

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I am curious. My appetite for learning and understanding is insatiable, and it's probably why I know a little about a lot. Like, a lot and a lot.

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Being a generalist is my specialisation. One of the my favourite parts about my job is immersing myself in worlds I would organically never step into. I also enjoy perpetually evolving, pushing my ability to adapt and constantly testing how far my skills can flex.

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I started client-side. That influenced my creative approach and has afforded me a better perspective on client wants and business needs

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I initially wanted to be a planner. Strategy is a huge part of my approach. Doing research, finding insights and backing up storytelling and thinking with data and logic has been a succesful recipe so far.

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I cannot read minds. But I can read between the lines, or fill in the blanks. Useful for dealing with vague briefs, feedback and people.

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I believe in ideas that live in the real world. I would rather create an idea that influences the cultural zeitgeist than wins awards. But awards are nice too.

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I care a lot. About the work. About the world. About the people.

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