Fiercely Feminine

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 In 2017, Avon became the first brand to sponsor a FA Women’s football club. It was a landmark moment and a huge step forward in women's sports.

 

But people challenged the partnership, based on their belief that female athletes don’t wear makeup.

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In response, we created a campaign that challenged that stereotype, empowering us all to be unapologetic and #fiercelyfeminine. 

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Agency: VCCP     Client: AVON