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TOYOTA X  WETRANSFER

Toyota wanted to launch the new electric C-HR in a way that felt as innovative as the car itself. So we decided to create an interactive, first-of-its-kind experience on WeTransfer using generative AI. 

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But how do we implement generative technology in a creative way, that also safeguards for the internet’s inevitable instinct to misuse it?
 

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INSIGHT

The Replacer and Amazon share the same promise: taking care of everyday tasks, so you can spend your time elsewhere

…to varying levels of success

IDEA: REIMAGINE THE POSSIBILITIES

Since we couldn’t give the internet full reign, we challenged ourselves to create a library of  1,000 distinctive visual worlds the car could appear in. Each one was imaginative enough to surprise users, but relevant enough to respond accurately to what they typed. 

 

To do this, we had to generate and input every single one of the prompts for the 1000 AI images. In short, we used AI to prompt AI to create AI images of more than 1,000 scenarios spanning real places, imaginary universes, culture, history, mythology and more

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