Responsible Advertising

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The world is changing, and moving towards more responsible practices is a goal we should all share in - advertising industry included. 

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As a company who really "walks the talk", WeTransfer wanted to bring their clients and community in on this common goal, by sharing their knowledge and experience on the subject. 

 

Working with the CSR team, we broke down this broad and oftentimes tricky subject into a series of easily-digestible informative videos, highlighting why it matters, where it can be applied and how they, as a company, have been putting it in practice.

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On a personal note: I am incredibly grateful to have been part of this project. It's such a privilege when you get to work with a company you love, on a matter you truly care about. Portfolio aside, please do give the videos a watch if you're in the industry.

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Client: WeTransfer