When it comes to condoms, the industry generally has a one size fits all approach. However, research has shown that, oftentimes that is not the case - and most men aren't even aware that they could be wearing the wrong size. 

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Most Sexual Health clinic offer a range of options and even variety packs already, making us realise it was just a matter education and awareness. 

 

So we tackled the size issue head on (pun not intended) by creating simple, striking and suggestive posters, which we distributed for free to be displayed in Sexual Health Clinics across the country.