You Don't Get to the Top of the Food Chain by Giving Up

​

When boxing sensation Vasyl "Loma" Lomachenko became the face of clothing brand Billionaire, they wanted to create an exciting ad to announce the partnership.

 

Working directly with the director, we crafted a video that tells the story of Loma: from his biggest loss to world champion, becoming the allegorical "Lion", Billionaire's brand symbol 

​

​

Director: Lars Timmerman     Client: Billionaire