WARNER BROS
STUDIO TOUR LONDON
To launch the Triwizard Tournament Summer Feature in celebration Harry Potter and the Goblet of Fire’s 20th anniversary, Warner Bros. Studio Tour London wanted a campaign that would invite fans to not only remember the magic, but experience it.
IDEA: ARE YOU THE NEXT CHAMPION
Since tech is the closest thing to experiencing real magic, we used Amazon’s ecosystem to bring the excitement of the Triwizard Tournament into the real world, digitally and physically.
Online fans had the chance to enter their names into the Goblet of Fire through an AR experience to win a VIP tour of the WB studios. People passing by King's Cross Station in London got to encounter the magic IRL, with a physical, fire-breathing dragon installation.
Each experience was designed to brings fans closer to the wizarding world, with Warner Bros. Studio Tour London as the final stop.
