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COMIC RELIEF
RED NOSE DAY
Comic Relief is a national institution, but it's legacy had not fully translated to new, digital generations.
For the first-ever Design Yer Nose, our goal was to create a campaign that gave a younger, online audience a place to show up and take part - whilst still connecting to the core donor base.
IDEA: DOODLE FOR DONATIONS WITH MR. DOODLE
Who better to get the UK doodling than the iconic doodle-master himself, Mr. Doodle?
We got the Doodler-in-chief to share his doodling skills during his Twitch debut, turning it into a live, interactive fundraiser.
For the campaign, we also launched a toolkit then helped streamers across the UK transform their own broadcasts into fundraising events, including AR Red Noses that unlocked as donation milestones were reached.
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