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ESSENCIAL
COSTA RICA
Essential Costa Rica, the country brand of Costa Rica, wanted to deepen the emotional connection between European consumers and Costa Rican produce
The task was to evolve the previous campaign platform "The Natural Choice" into a modern iteration that places Costa Rican produce inside the pulse of modern urban living.
IDEA: THE NATURAL CHOICE FOR MODERN LIVING
How do you make a country's agricultural heritage feel relevant to a new generation of consumers?
For our second year partnering essential Costa Rica, we wanted to evolved the prior illustration-led platform into a contemporary, lifestyle-driven campaign designed to connect with modern consumers.
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