The Replacer Replaces Amazon
Call of Duty wanted to bring its fan-favourite character, The Replacer, into Amazon’s world for the very first time for the launch of Black Ops 7.
The challenge? Creating a brand-safe Amazon ad for a not very brand safe brand with an even less brand safe character, that still felt authentic enough to speak to both audiences.
INSIGHT
The Replacer and Amazon share the same promise: taking care of everyday tasks, so you can spend your time elsewhere
…to varying levels of success
IDEA: THE REPLACER REPLACES THE CUSTOMER
We didn’t simply put The Replacer in an Amazon ad, we let him replace the customer themselves. Amazon is known for being customer-obsessed….but the Replacer? Not so much. In the UK, Peter Stormare stepped into a wholesome, quintessentially British scenario for Ring Doorbell, ringing in a less wholesome twist.
