top of page
CALL OF DUTY
X AMAZON
Call of Duty wanted to bring its fan-favourite character, The Replacer, into Amazon’s world for the very first time for the launch of Black Ops 7.
The challenge? Creating a brand-safe Amazon ad for a not very brand safe brand with an even less brand safe character...that still felt authentic enough to speak to both audiences.
IDEA: THE REPLACER REPLACES THE CUSTOMER
We didn’t simply put The Replacer in an Amazon ad, we let him replace the customer themselves. Amazon is known for being customer-obsessed….but the Replacer? Not so much. In the UK, Peter Stormare stepped into a wholesome, quintessentially British scenario for Ring Doorbell, ringing in a less wholesome twist.
bottom of page